Anti Money Laundering Whitepapers | AML Resources | SmartSearch

Leveraging Adverse Media Screening for Enhanced Due Diligence

Written by SmartSearch | Apr 9, 2025 3:30:00 AM

Introduction

As regulatory compliance requirements become increasingly stringent, robust compliance solutions that use a diverse range of sources are more critical than ever, and one area that is becoming increasingly important in terms of enhanced due diligence, is advanced adverse media screening.

This whitepaper examines the critical role of adverse media screening in mitigating financial crime risks, providing detailed analysis of adverse media, their sources, and how they can indicate potential threats. It will also look at how businesses can develop an effective adverse media monitoring strategy, including best practices for analysing and interpreting findings. It will also explore how automated adverse media screening enhances risk detection, improves efficiency, and supports compliance with key regulatory requirements.

What is Adverse Media?

The term ‘adverse media’ - also known as negative news screening - refers to the process of identifying and analysing negative or damaging information about individuals or entities found in various media sources, to assess potential risks and ensure compliance with regulations.

Carrying out adverse media screening is a crucial part of any compliance and AML check, as it helps identify any potential issues thereby reducing the risk of going into business with a company or individual that is involved in – or has a history of being involved in - money laundering, fraud and other financial crimes.

Sources of Adverse Media

Years ago, adverse media would have only referred to negative stories and information in traditional sources of news, such as national, regional and local newspapers, TV and radio. However, over the past few years, the way in which we communicate – and receive our news and information – has changed exponentially. There are now hundreds of thousands of news sources - from traditional media, through to digital news sites and, social media platforms - therefore, any good adverse media check needs to include a much wider range of sources.

This not only means going to a wide range of trusted sources, but also considering information found in unstructured and unverified sources as well, such as social media platforms, online forums, and the public databases of key organisations.

Below is an example of the types of media sources that should be included in any adverse media check:

 

  • National and international newspapers and magazines - newspapers like The Guardian, The Financial Times, the New York Times, Reuters and Bloomberg as well as publications specialising in finance, business and law enforcement.

 

  • Local and regional newspapers - such as the London Evening Standard, Yorkshire Evening Post.

 

  • News websites – the online and digital versions of international, national, regional and local newspapers and magazines.

 

  • Broadcast news – international, national and regional TV news and radio channels, such as BBC News, ITV News, Sky News, CNBC.

  • Online broadcast news – news channels that broadcast online, such as GB News, LBC news.

 

  • Social media platforms – including Facebook, X (formerly known as Twitter), TikTok and LinkedIn.

 

  • Online blogs and forums – including sites like Quora or Reddit as well as blogs belonging to both businesses and individuals.

 

  • YouTube – this includes standalone videos as well as YouTube based channels.

 

  • Databases maintained by regulatory bodies – such as the FCA, HMRC and international bodies like FATF, as well as sanctions lists, court records.

What is adverse media coverage?

There is no specific definition of what constitutes as ‘adverse media’ - it is any negative information that could suggest there is a risk. However, there are some key ‘red flags’ to look out for, such as a criminal record or historic sanctions; some examples of things that might be thrown up in an adverse media search include:

 

  • Terrorism financing
  • Links to or accusations of money laundering, fraud, tax evasion, cybercrime, or any other financial crimes
  • Corruption
  • Previous bankruptcy
  • Criminal records and/or jail time
  • Appearing on a sanctions list, past or present
  • Involvement with cybercrime
  • A history of violent or sexual crimes
  • Human trafficking
  • Drug trafficking

However, if your search does not return any of these extreme kinds of negative information, it may uncover other red flags that could suggest financial risk. These types of reports are more likely to be found in news outlets, on forums or social media, and may include:

 

  • Industry rumours
  • Reputational issues
  • Legal disputes
  • Links to data breaches or cyber attacks
  • Product recalls
  • Past criminal records
  • Family or business disputes
  • Links to offshore accounts and businesses
  • Suggestions of embezzlement or fraud
  • Large debts or bankruptcy
  • Out of court settlements
  • Multiple accusations of involvement in financial, sexual, violent or drug-related crimes

The benefits of adverse media screening

As already discussed, adverse media screening is a vital part of enhanced due diligence as it can uncover negative information about a potential client which can prevent risks before they happen. Here are some of the ways in which a good adverse media screening solution can prevent risk:

 

  • Prevention of Financial Crime - adverse media screening helps businesses to identify individuals and businesses that are linked to money laundering, fraud, terrorism financing, and other financial crimes.

  • Regulatory Compliance – regulated businesses are subject to strict compliance rules and procedures, and having a good adverse media screening solution in place not only ensures the business is protected from financial risk, but that it is meeting its due diligence requirements.
  • Reputational Risk Management - being associated with individuals or entities facing allegations of corruption, human rights violations, or financial misconduct can severely damage an organisation’s reputation – adverse media screening can identify this and prevent any negative publicity.

  • Early Risk Detection – by having an ongoing adverse media screening process in place businesses are able not only to identify risks associated with potential clients but also any new risks associated with existing clients, enabling them to take early action.

What is an adverse media search?

An adverse media search is the process of searching all the sources mentioned above – structured and unstructured - for any mentions of an individual or businesses’ name or address – including nicknames, aliases, previous names, and acronyms as well as variations in spelling and typos.

These types of checks should form a vital part of any regulated firm’s risk assessment as they help to identify if a potential client is a liability, i.e. if working with them poses a risk to your business.

How to analyse and interpret adverse media findings

Running the adverse media search is just the first part of the process – you then need to know how to interpret the findings. Again, there is no defined way in which to do this, but a structured approach helps assess credibility, relevance, and impact, ensuring informed decision-making. The key steps should include:

 

  • Categorising the information - once search has been completed, you will want to classify its findings based on severity (e.g., financial crime, regulatory breaches, reputational risks) and assess whether the information is directly related to the subject or is a general industry trend. You may also want to consider how old the information is and whether it is still relevant.

 

  • Contextual analysis – you will need to distinguish if the adverse coverage is based on accusations, rumours, ongoing investigations or confirmed legal actions and then cross-reference with other data sources, such as official filings, sanctions lists, and regulatory notices to establish if they have been substantiated.

 

  • Evaluate the actual risk - once you have determined the level or adverse media, you will need to then assess the potential impact - if any – on your business, in terms of its operations, compliance obligations, and reputation – and decide if further investigation or escalation is necessary.

 

  • Record the results – you must keep a record of the findings. This will need to be a risk report with a summary of key issues and their sources.

How to run an adverse media search

Given there are tens of thousands of national newspapers in the world, not to mention all the online news sources and social media platforms, it would be impossible to carry out a comprehensive adverse media search manually.

Not only can manual adverse media checks be incredibly time consuming, but it can also be difficult to know if you have covered all bases. For example, your business might not have access to all the records you need to search thanks to pay walls, language barriers or difficulties searching media in other countries.

There is also more “fake news” circulating the media more than ever before making it difficult to work out what a credible and trustworthy news source looks like.

The benefits of a digital adverse media search solution

The most accurate and reliable way to run an adverse media check is to run a digital check, using specialist sources such as the Dow Jones powered Factiva database.

Factiva is one of the largest news aggregators and archives in the world with access to more than 33,000 sources, covering more than 200 countries and 32 different languages. By automating an adverse media check via Factiva, and cross checking with other screening - such as PEPs and sanctions - you can create a highly comprehensive enhanced check which - unlike content in web sources which can be changed and deleted – is permanently traceable and retrievable.

How SmartSearch can help

SmartSearch is a unique digital verification platform delivering comprehensive identity and verification checks on individuals and businesses with automatic screening, enhanced due diligence, data hosting and monitoring, including advanced adverse media screening.

Thanks to SmartSearch’s automatic enhanced due diligence and ongoing monitoring solutions, not only are risks relating to potential clients identified at onboarding, but any new and emerging risks relating to existing clients are also identified allowing businesses to take swift and immediate action.

Benefits of the SmartSearch adverse information screening solution:

 

  • Our solution delivers comprehensive checks, including adverse information screening, and monitors state-owned entities and businesses. Gain a clearer picture of potential risks, safeguard your reputation, and ensure compliance with confidence – no matter the complexity.

 

  • Fuzzy matching – the SmartSearch system is able identify adverse coverage of clients via non-exact matches such as spelling variations, nicknames, previous names, abbreviations, to enhance the accuracy and effectiveness of screening and reduce the risk of overlooking potential red flags.

 

  • Tailored service - The SmartSearch adverse media screening can be tailored to determine the scope.

 

  • Easy to understand results – as with all checks, the findings of any adverse media check will be summarised with easy-to-understand results to allow a thorough risk assessment.

 

Adverse information screening is an essential tool in modern risk management strategies, helping organisations remain compliant, protect their reputation, and avoid financial and legal penalties.

To find out more about how SmartSearch can help you with advanced information screening, get a free demo and discover why more than 7,000 regulated businesses rely on SmartSearch.