Anti Money Laundering Blog | Resources | SmartSearch

Understanding the Regulation of Property Agents

Written by SmartSearch | Apr 14, 2025 2:45:00 AM

At the time of writing, the British property market is undergoing a significant transformation with the introduction of new regulations for property agents, set to come into force on May 14th, 2025.

These regulatory changes are part of the government’s ongoing efforts to combat economic crime, enhance transparency and improve professionalism within the property industry. The new regulation of property agents will introduce stricter standards, mandatory qualifications and enhanced anti-money laundering (AML) checks, making the property sector safer and more compliant.

So, what exactly do these new regulations entail, and how are they going to impact agents working in the property field? In this blog, we’ll explore the key aspects of the new regulations and their implications for the property industry, as well as how SmartSearch can help you prepare for this legislation.

If you'd like to speak to an AML and compliance expert for more information, please get in touch here.

What Are the New Regulations of Property Agents?

The new regulation of property agents will officially come into force on May 14th 2025, although the legislation has been a long time in the making. With this legislation, the government seeks to address growing concerns about industry malpractice and the potential for money laundering within the property sector. The primary aim of the new financial sanctions guidance is to raise standards, improve consumer protection and ensure that property agents operate transparently and ethically.

It's important to note that these property reforms are part of a broader strategy to combat rising financial crime (with a focus on money laundering and fraud). The new regulations aim to align the property sector with the UK’s wider AML and transparency objectives. The changes will affect a wide range of positions within the property field, including estate agents, property developers, letting agents and property managers, as well as any other professionals operating within the market.

What Are the Existing AML Requirements for Property Agents?

First, it's crucial that you learn what the current AML requirements for property agents are, as this information should help you understand what is changing. It’s likely that you’ll already know most of this information if you've been working in the property sector for a while, but the existing AML requirements for property agents are:

  • Letting agents who handle properties with monthly rents of at least €10,000 have been subject to AML regulations since January 2020
  • At present, agents subject to these requirements must register with HMRC, conduct customer due diligence tasks and report any suspicious transactions.

As these regulations traditionally only came into play with rents higher than €10,000, it meant that there was a loophole in which smaller transactions could escape close scrutiny. However, that is all set to change with the new regulation of property agents.

Key Components of the New Regulations

When the new regulations for property agents arrive on May 14th 2025, the €10,000 rent reporting threshold will no longer apply. Instead, reporting obligations will apply to all letting agency work, regardless of the rental value of the property in question.

The British government hopes that the new legislation will reshape the property industry, including the following key components:

  • Minimum qualification requirements: From May 14th, 2025, all property agents will be required to hold specific property-related qualifications to practice in their field. This shift aims to raise professional standards within the sector and should ensure that all property agents have the necessary knowledge to serve their clients effectively.
  • Stricter AML requirements: Stricter AML regulations will be brought in as part of the new legislation, introducing enhanced AML obligations for all property agents - regardless of a property's rental value. This includes:  conducting more thorough due diligence checks, understanding the source of funds, checking financial sanctions lists, verifying client identities and reporting any suspicious activity to the relevant authorities.
  • Full compliance for all: All property agents will now be required to comply with financial sanctions checks and regulations, regardless of the rental value of the property. All relevant parties (including landlords and tenants) must be screened before payment is accepted or a contract is signed.
  • Increased training: Regular training will need to be provided to all staff so they understand how to spot and report suspicious activity. A Money Laundering Reporting Officer (MLRO) will also need to be appointed if you don't already have one.
  • Mandatory reporting: If there is reasonable suspicion or a person is designated under official sanctions, failed to comply with an obligation under sanction requirements, or has breached a prohibition, they must be reported immediately to the Office of Financial Sanctions Implementation (OFSI).
  • Stronger consumer protection measures: These reforms should also strengthen consumer protection measures, as property agents will be required to provide transparent and accurate information to their clients. This approach ensures consumers can make informed decisions about renting, selling and buying property.

Why Are These Changes Happening?

The main reason for the new regulatory framework is that the property market is now considered to be a high-risk industry for money laundering, making new anti-money laundering legislation a necessity. This has meant that some criminals have used the loopholes within the industry to purchase property with 'illegal money', making it seem like the money has come from legitimate sources.

These new regulations aim to prevent illegal funds from entering the property market, as well as make the market much more open and transparent for all.

To ensure full compliance with these new regulations, agents must adhere to the guidelines set by the estate agents regulatory body - in the UK, this is the National Trading Standards Estate Agency Team (NTSEAT). NTSEAT oversees professional standards and enforces anti-money laundering measures, playing a pivotal role in the UK property industry.

How Will the New Regulations Affect Property Agents?

The new regulation of property agents which comes into force on May 14th 2025 will have far-reaching implications for the industry. A new estate agent regulatory body will be introduced to oversee the property sector, helping agents comply with the new AML legislation. It's also expected that a new statutory code of practice for property agents will be introduced, which will set out clear conduct standards for property agents and other people working within the property sector.

Most of these changes will provide a benefit to both the property industry and individual agents, but it’s important to ensure you’re as educated as possible about the new regulations before they arrive.

Let's take a closer look at some of these new changes and how they will likely impact modern property agents:

Raise Professional Standards

One of the main aims of introducing mandatory qualifications for property agents is that it should raise professional standards across the industry, representing a major shift for the property sector. Property agents will need to invest more time and resources in obtaining the necessary qualifications, whilst also spending time maintaining their professional development.

We previously reported that 1 in 4 property developers fail to run KYB (Know Your Business) checks on corporate buyers. By raising professional standards in this way, the government aims to reduce issues like this occurring. This process will likely require an upfront investment, but it will ultimately raise the overall standard of the profession and build greater trust between clients and consumers.

Increased Accountability

Accountability is a major part of modern business, which should be increased via the new measures incorporated by these regulatory changes. Both the new statutory code of practice and the new regulatory body are predicted to increase accountability for property agents, alongside the new regulations.

Agents will need to ensure that their practices always align with the code and that compliance with the new regulations can be demonstrated. Failing to meet these standards could result in hefty penalties, including huge fines, sanctions, or even the loss of their property license.

Enhanced AML Compliance

AML compliance is an important part of the property market. Having stricter AML requirements will likely require property agents to conduct much more rigorous due diligence checks and KYB checks on both clients and their transactions. 

These checks include verifying client identities, understanding what the source of their funds is and monitoring for any suspicious activity. However, property agents will also need to maintain accurate and up-to-date records, as well as monitor and report any suspicious activity to the relevant authorities.

Improved Consumer Trust

Consumer trust is an important part of any industry, but it’s particularly crucial for the property sector. This is due to the lack of trust that can often occur between letting agents, landlords and tenants.

These new regulations are designed to improve consumer protection, which should also help to build greater trust in the property sector. By ensuring that property agents act transparently and in the best interests of their clients, these reforms are likely to create a more reliable and professional market for everyone.

The Potential for Increased Costs

Whilst the new regulations of property agents have many tangible benefits (as laid out above), they may also lead to increased costs for property agents on a short-term basis.

This is because of the cost of factors like:

  • Obtaining new qualifications
  • Running training schemes
  • Implementing new systems and processes
  • Ensuring compliance with enhanced AML requirements 

However, whilst these fees may seem like a negative at first, they’re likely to be offset by the long-term advantages that increased professionalism and consumer trust will bring to the business. 

How to Prepare for the 2025 Property Regulations

With the regulation of property agents set to take effect on May 14th, 2025, those working within the sector need to start taking action now. If you’re an individual agent, your employer will likely provide you with the relevant information, but it’s still important to ensure you’re as prepared as possible. 

Here are some key steps that property agents can take to ensure they are ready for the upcoming regulation changes:

  • Obtain the necessary qualifications: Obtaining the mandatory qualifications required under the new legislation could take some time, so you should get the process started as soon as possible.
  • Review your AML processes: A full review of your existing AML procedures should be carried out, before ensuring they’re updated to align with the new requirements. You should keep clear records throughout to ensure you’re fully AML compliant.
  • Familiarise yourself with the code of practice: Property agents need to ensure their business aligns with the new statutory code of practice. Familiarising yourself with the documentation may help you with this task.
  • Invest in new compliance technology: You may want to consider investing in innovative technology solutions to automate your processes and streamline compliance. For example, things like record-keeping, due diligence checks and electronic identity verification can be automated.
  • Train your team: If you work in a senior position, it’s important to ensure your team is as prepared as possible for the new regulations. Training should be provided on the code of practice, your new AML obligations and consumer protection measures, ensuring your team is well-equipped to meet the new regulatory requirements.

How Can SmartSearch Help Property Agents Prepare for the 2025 Regulations?

Preparing for the new regulation of property agents can be a challenging task - particularly for small to medium sized agencies with limited resources and staff. 

At SmartSearch, we offer a comprehensive range of AML and compliance solutions - your plan can also be tailored to your specific business needs and size. Some of the main services we offer include:

  • Digital identity verification solutions: We use our advanced technology to make it easy to verify the identity of your clients in real time, using only trusted data sources. Our digital identity verification services will help you meet your AML compliance requirements without the need for manual checks.
  • AML compliance tools: We have a wide range of AML compliance solutions that can help property agents meet the AML compliance requirements introduced by the new regulations. We can also use our AML case management technology to streamline your compliance checks.
  • Training and support: We also offer a variety of training and support services to help agents prepare for the new regulations. We cover a wide range of topics and can provide ongoing support if any challenges arise.

If you feel that you do need some extra support implementing these new regulations in your business, our team is here to help - please visit our Help Centre for expert guidance and practical advice.

Embracing the Regulation of Property Agents

The new regulation of property agents comes into force on May 14th 2025, so it’s important that you’re as prepared as possible for that date. However, the new legislation could be a significant step forward for the UK property sector. These reforms should improve transparency, raise professional industry standards and may help to strengthen consumer protection laws within the UK. Hopefully, these reforms will help to create a more trustworthy and reliable property market for everyone involved.

If you’re struggling to prepare for the new regulations, the professional team at SmartSearch can help you prepare and comply with AML legislation. As experts in the field of AML compliance, we can ensure all our clients meet their regulatory requirements with ease.

If you'd like to see first-hand how we can help your property firm, please contact SmartSearch today or book a personalised demo to find out how we can ensure your business stays compliant.